AP Courses
Online English, German and Polish courses for children and adults, including exam preparation from IELTS to Cambridge.
Vitalii Hembus
Copy that ranks
and sounds like you.
vitalii-hembus › portfolio › copywriter
SEO & creative copywriter · Lviv, Ukraine
Landing pages in English, SEO longreads, ad creatives, social copy and video scripts for AP Courses, AP University and AP School, plus ghostwriting for the aem.college digital community. Selected work below. Experience and skills are in my CV.
“I speak in your voice. I write in your letters.”
Search performance · Google Search Console, May 2026
My articles hold page one
One month of organic data from the three education blogs where I write every article. The figures below cover only my own pages.
66Kimpressions in Google search
528organic clicks
6–8typical average position, first page
+72%impressions month over month on the top article
| Article | Blog | Impressions | Clicks | Avg. position |
|---|---|---|---|---|
| Where to enroll without the NMT examКуди можна вступити без НМТ/ЗНО | AP School | 17,205 | 198 | 7.0 |
| Where to study after 11th gradeКуди вступити після 11 класу | AP University | 6,811 | 38 | 7.8 |
| Top 5 medical universities in UkraineТоп-5 медичних ЗВО України | AP University | 4,928 | 46 | 6.3 |
| International English exams and how to choose oneМіжнародні іспити з англійської мови | AP Courses | 1,965 | 10 | 7.1 |
| How students cheat on the NMTЯк списують на НМТ · CTR 4.1% | AP School | 1,536 | 50 | 6.4 |
Source: Google Search Console exports for school.ap.education, university.ap.education and courses.ap.education, shared with the company's permission. Totals sum my articles visible in the export.
GEO · Google AI Overview · checked 13.10.2026
Quoted by Google's AI answers
I structure articles so that AI search can lift a clear answer from them. For these three queries Google's AI Overview cites my pages as sources.
“способи вивчити польську”ways to learn Polish
AP Courses is the first cited source in the AI answer and the first card in the source panel, while in regular results the same article averaged page two in May. A clear case where structure earns visibility beyond organic rank.
Read the article
“куди вступити після школи”where to study after school
AP University is cited inside the answer and leads the source panel with the article on options after 11th grade.
Read the article
“що буде якщо не здати нмт 2026”what happens if you fail the NMT exam in 2026
AP School appears in the source panel with the article on enrolling without the NMT, my best-performing page.
Read the articleEnglish · Conversion copy
Landing pages in English
I wrote the copy for the main pages of all three AP Education sites, in Ukrainian and in their English versions: positioning, benefits, structure and calls to action.
AP University
Distance higher education with admission without the NMT and a diploma recognized in Ukraine and the EU.
AP School
A distance lyceum with live lessons, a gamified platform and the author format Close to You.
IT & digital audience
Writing for people in tech
Content made for developers, designers and people moving into IT, where the reader spots a wrong term immediately.
English for IT: topics and vocabulary for work and interviews
An SEO longread on the English an IT specialist actually uses: dailies, code review comments, bug reports, documentation, and how to structure answers at a tech interview with the STAR method.
Published under the school's expert byline
“Айтінглиш” (IT English)
A playful carousel on English for IT, written for AP Courses to bring a tech audience from the feed to the business English course.
You fear competition because you don't understand how the IT market works
A column for Artur Busilkov's aem.college community, in his own direct, slang-rich voice: cold outreach as a numbers game, why hard skills are losing value, and how a clear offer wins clients.
Ghostwritten for @artbusilkov
5 critical mistakes IT companies make when entering the EU market
A B2B carousel that combines the legal know-how of Avitar, a data protection and marketing compliance firm, with CeDePe's financial expertise, turned into a clear read for IT founders.
Written at Content BarSEO longreads · in Ukrainian
Articles for three education blogs
I am the author of every article on these blogs. Each one starts from a technical brief, search intent and LSI, and ends with a reader who knows what to do next.
How to choose a major online in 2026
A five-step guide for school leavers lost in contradictory advice, from self-assessment to the labor market.
5 ways to beat exam anxiety
Written for teenagers and their parents in a calm, supportive tone, with a day-of-exam checklist.
What is the CEFR scale?
An explainer on the European language levels from A1 to C2: where the framework came from, the four skills it measures and how to find your own level.
Scriptwriting
YouTube scripts
Scripts built on scene structure, hooks and retention, written for the ear first.
Ads · Social · PR
More formats
Targeted ad creativesLive campaigns for AP Education in Meta Ad Libraryfacebook.com/ads/library
Instagram: educational postAll text content of the postinstagram.com
Instagram: company anniversaryAnniversary carousel copyinstagram.com
Wikipedia: the longest English lessonEncyclopedic article on a national record set by AP Education, written in Wikipedia's neutral registeruk.wikipedia.org